June 26, 2007

Links for 2007-06-26 [Digg]

  • Best Business Blogs
    Pretty valuable. It's hard to find good blogs because of how many there are.



Find Your “Tipping Point”

How will you make your business successful? Without a huge marketing budget or enormous sales staff you can find success. Simplify and focus your efforts. Often, it is the small things you do that will have a tremendous impact on your business. In Malcolm Gladwell’s best selling book, Tipping Point, he elaborates on this point.

He says, “Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stickiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics. In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.”

This is a must read book.




Trust

In Al Golin’s book, Trust or Consequence, he says, “At the peak of the day trading, dot-com boom, people often invested in companies that seemed to be the next big thing, and little thought was given to these companies underlying principles. A lot of financial analysts and investors, however, were burned by unscrupulous companies. They witnessed enough high flying organizations go down in flames to start asking probing questions about values and beliefs…I tell this story because everyone knows a story like this one. Whether they’re thinking of joining or investing in a company, people have learned that there’s more to it than immediate financial windfalls. There’s a trend toward long-term investing, and in the long-term, trusted companies do the best.”

You may have been one of the investors who lost money in the dot-com boom. What are you doing differently now? How does trust play a role in the companies you decide to add to your portfolio?