http://www.fundinguniverse.com/blog/2007/09/19/you-are-asking-for-how-much/ Designed to help entrepreneurs understand the world of investing and how to best finance their ventures. Sat, 21 Nov 2009 06:07:36 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fundinguniverse.com/blog/2007/09/19/you-are-asking-for-how-much/comment-page-1/#comment-30018 Diane Dutton Sat, 22 Sep 2007 22:45:49 +0000 http://www.fundinguniverse.com/blog/2007/09/19/you-are-asking-for-how-much/#comment-30018 The question of how much is too much and how much is too little can become very confusing for the entrepreneur. When I was looking for smaller than $1.0 million I was told no one would look at such a small deal. Now that we are looking for $1.0 million I am told that's a large sum. When a company is early stage with product on the shelf I think we sit at a difficult position. The Angel Investor wants to see sales but getting to the point of product on the shelf can take all the owners have leaving little available to reach the market so sales are sparse. The funds needed to market product are in many ways the most difficult to raise. The phrase you have to have money to find money comes from those poor bootstrapped early stage owners who took the road "prove the product exists and works" rather than pitch the "idea" before you spend of yourself. To say that this process is challenging is an understatement! But those of us who believe in what we are doing will find a way, from co-branding to distributorships to pounding the pavement. These are the companies Angel investors should look at! The question of how much is too much and how much is too little can become very confusing for the entrepreneur. When I was looking for smaller than $1.0 million I was told no one would look at such a small deal. Now that we are looking for $1.0 million I am told that’s a large sum. When a company is early stage with product on the shelf I think we sit at a difficult position. The Angel Investor wants to see sales but getting to the point of product on the shelf can take all the owners have leaving little available to reach the market so sales are sparse. The funds needed to market product are in many ways the most difficult to raise. The phrase you have to have money to find money comes from those poor bootstrapped early stage owners who took the road “prove the product exists and works” rather than pitch the “idea” before you spend of yourself. To say that this process is challenging is an understatement! But those of us who believe in what we are doing will find a way, from co-branding to distributorships to pounding the pavement. These are the companies Angel investors should look at!

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