September 17, 2008

Fundamentals of Fundraising

As I stated in my last post, focusing on fundamentals is what will get you funded.  So what are the fundamentals of equity fundraising?

1.  Bring together a proven management team that is deeply commited.

2.  Create a list of milestones for your company to reach in the next 5 years.

3.  Reach as many milestones as you can with your own money, time and resources.

4.  Draw up short, direct, well researched business documents.

5.  Network, Network, Network.

Well, that’s it.  I know this seems oversimplified and in a way it is, but that’s intentional. I know things never seem to go exactly as planned and you run in to road blocks all along the way; however, if you can keep perspective and follow these fundamentals then you can raise money.  The key is to keep your focus on the fundamantals, instead of allowing the day to day distractions of running your business to interfere with reaching your milestones, building your team, focusing on clear concise documents and building a network.