November 30, 2008

Meet the FundingUniverse Posse: Matt Pernichele

Name: Matt Pernichele

Title: Venture Consultant

Matt Pernichele brings a wealth of personal entrepreneurial experience to the FundingUniverse consulting department. He helps clients prepare for and approach investors for capital and works to refine many different aspects of their businesses in the very important foundational stages (pre-funding)

Matt is our longest-employed consultant and is usually talked about in glowing terms by the entrepreneurs he consults with.


What’s the biggest mistake you’ve ever made in business? I was given a “management” position and equity share equal to that of the founders in a software startup. I agreed because I really liked the product and the market. With each principal having an equal share and no other arrangements, no one was in charge and no one was accountable. Ever. I recognized this from day one but stuck with it for two years while the company spun its wheels in the hope that I could get my partners to impose some organization on the business or that it would, magically, succeed without it. Needless to say, it did not.

What’s the best business advice you’ve ever received? After the above example, I was told by a friend about the idea of “fast fail” that is, when you enter an endeavor make sure you will be able to tell pretty quickly if it will be a failure or a success so you don’t waste too much time on it.

Where did you work before FundingUniverse? Most recently I was doing some accounting work for Consonus.

What drew you to FundingUniverse? I found the idea of working with startup entrepreneurs exciting. It’s a great job where I learn useful new things every day and meet a lot of committed, creative people.

How will you help FundingUniverse grow? Hopefully by getting people in a position where their plans can get funded and by directing investors to real, quality deals I will help FundingUniverse become the place where good deals can get good exposure.

What’s your favorite things about FundingUniverse? Learning about my clients businesses.

What do you do when you’re not working?
Hike and take care of my high maintenance children.

How has FundingUniverse helped you grow professionally? Working at FundingUniverse has exposed me to a lot of different business models and personalities that I would not have otherwise encountered. I have also learned a great deal about my clients industries; from aircraft manufacture to SaaS to men’s hair care products.