Morristown, NJ ((PRWEB) February 5, 2006 -- Tully, N.Y. is the pilot site for the next logical evolution in advertising, Interactive Digital Signage™, brought to consumers by the new Destination Station™. This advancement in technology offers high-impact, interactive advertising video and multimedia via a 21” touch screen and stereo speakers as well as a thermal printer for printing on-demand instant coupons. Choosing to display their products at Destination Stations will be the most important placement c-store brands will make this year, especially those advertising new products.

According to a 2004 CSNews New Product Study, signage is the most effective form for promoting new products. Signage, in conjunction with in-and-out displays, was considered to be the most effective form of promotion by 56% of respondents to the study.

Called “at-retail digital advertising”, this concept is the ultimate in point of purchase marketing where 76% of all purchasing decisions are made. It has been found to increase brand recall by 250% when compared with traditional television. Furthermore, digital signage receives 10 times the eye contact of static signage allowing these ads to stand out from the clutter, ultimately increasing sales for the brand and retailer. Now that interactive digital signage has arrived on the scene with the introduction of the Destination Station, sales have no place to go but up.

For the consumer, the option to print driving directions is only a touch away. Consider the phrase “Press. Print. Go!” The weary traveler no longer has to deal with often times confusing directions from store clerks or random bystanders. The user simply chooses a destination, presses the screen to print and goes. But directions aren’t all the user walks away with in hand. Manufacturer’s coupons, contest promotions, games and more can be integrated and printed directly from the Destination Station.

Be one of the first to check out the Destination Station at Nice ‘n Easy Grocery Shoppes in Tully, N.Y. this January.

About XIOSK Corporation
Headquarted in Morristown, N.J., XIOSK Corporation, an interactive media company, was founded in September 2004 and our flagship product, the Destination Station™ is an interactive digital signage and digital merchandising kiosk. The Destination Station combines areas of digital signage, POP marketing, location-based technologies, and consumer preference reporting. The result is a win-win-win for brands, retailers and consumers alike.

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