Dublin (PRWEB) February 7, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c32195) has announced the addition of MVNOs: Current and Planned Wireless Subscriber Interest in Alternative Carriers to their offering.

New mobile wireless service providers continue to appear in the US even as subscription levels begin to reach the saturation point. This report explores the interest by current and planned wireless subscribers (those planning to subscribe within the next year) in alternative wireless service providers or Mobile Virtual Network Operators (MVNOs).

Current subscribers are generally satisfied with their carriers, but most indicate they would be open to offerings from a variety of providers. This product, comprised of a 29-page report and presentations totalling 256-slides, is based on a survey of 1,017 subscribers. It looks at satisfaction with and anticipated intent to change providers as well as potential acceptance of alternative service providers. It examines potential acceptance for a variety of businesses and brands that might offer wireless service and explores the value of incentives as inducement to subscribe to an alternative service.

Along with basic segmentation based on age, this report includes results for the predominant ethnic groups in the US and offers data based on psychographic profiling including Sound Blasters, Sports Enthusiasts, Out-going Type As, On-the-Gos, and City Dwellers.

Companies considering initiating their own MVNO and wireless carriers who will supply MVNO networks will want to make "MVNOs: Current and Planned Wireless Subscriber Interest in Alternative Carriers" a part of their strategic and product planning process.

Contents Include:
Methodology
Current and Planned Wireless Subscriber Interest in Alternative Carriers

- Mobile Customers and Survey Respondents

Carrier Satisfaction
Age, Ethnic, Psychographic Groups Carrier Satisfaction

Likelihood of Switching Carriers
Age/Ethnic/Psychographic Groups Likelihood to Change Service

- Respondents and the Use of Non-Traditional Carriers
Age, Ethnicity and Psychographic Groups Willingness to Use a Non-
Traditional Wireless Carrier

Considering Alternative Wireless Providers
Types of Providers
Age, Ethnicity, Psychographic Views on Alternative Carriers

Factors Used in Considering Switching or Choosing Service Providers
Age, Ethnicity, Psychographic Consideration Factors

Detailing Present and Anticipated Use, Features, Applications and Services
Minutes of Use
Features, Applications and Services
Age, Ethnicity, Psychographic Group Use of Features
Planned Users Anticipated Features Use

Downloads
Age, Ethnicity, Psychographic Use of Downloads.
Planned Users Anticipated Download Use.

Preferred Service Payment Method
Age, Ethnicity, Psychographics and Payment for Services

Use of Incentives
Age, Ethnicity, Psychographics Response to Incentives

- Demographics

Appendix

- Psychographic Segmentation

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c32195

Laura Wood
Senior Manager
Research and Markets
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Fax: +353 1 4100 980

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