Lake Leelanau, MI (PRWEB) February 23, 2006 -- Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today released Fresh Ingredients Make a Better Marketing Mix, a free downloadable white paper available at Oneupweb.com. The resource tool outlines the characteristics of reputable marketing partners and successful marketing plans, while it provides tips in generating more creativity. Finally the paper highlights 10 important tactics that marketers should try this year.

“We took years of knowledge and boiled it down to less than a dozen vital pages and created a valuable reference for marketers,” explains Oneupweb founder and CEO Lisa Wehr. Plus, last year, Oneupweb surveyed 700+ marketers from MarketingProfs’ readership. The paper provides insight into marketing challenges uncovered by the study.

“We share two alarming stats,” says Wehr. “First, 47 percent of marketers are struggling with demonstrating results. That surprises us because it’s just too easy to use analytics to provide a quality analysis.” The paper points out that a recent CMO magazine article postulates that CMOs have shorter tenure because they aren’t as good as other C-level execs at proving the department’s return on investment.

“The paper explains how marketing departments can become more valuable to the organization—use analytics, track performance and repeat what works,” says Wehr.

“Secondly, 28 percent haven’t even tried natural search optimization. MarketingProfs covers the benefits of search engine optimization and paid search regularly, so this audience should be well-versed in the strategies and their benefits.” Oneupweb has several white papers and case studies (also available free on its site) covering the direct sales and brand benefits of robust natural optimization and pay-per-click advertising. This paper also outlines the benefits of several newer online marketing tactics like blogs, Podcasting, online reputation management and mobile search.

Marketing professionals will find insight they can use all year long to develop online marketing campaigns and plans that focus on return on investment, leverage creativity and capitalize on new marketing tactics.

- Online marketing best practices
- Search engine marketing practices to avoid
- 10+ characteristics to seek when choosing a marketing partner
- The elements making up a successful marketing plan, including plan pitfalls
- 8 challenges to encourage creativity
- 10+ marketing issues that mean a company’s natural search engine optimization campaign needs updating
- 3 critical reasons marketers should invest in pay-per-click advertising
- Why companies should consider banner advertising again
- And much more …

About Oneupweb
Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. Clients include Unisys, Maritz, Schwan’s, Silkflowers.com and Imagistics, among others. Oneupweb is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. And company founder and CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice and recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter OneUpNews and blog StraightUpSearch . Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com .

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