Providence, RI (PRWEB) March 2, 2006 -- TrueRivals LLC, a Rhode Island based web advertising company, is proud to announce the launch of www.politicalcoverup.com, an exciting new online advertising medium. The website provides advertisers with a unique opportunity to promote their brand and take a stand.

The “cover up the opposition” format encourages advertisers to purchase pixel space that is strategically placed to cover the face of a famous politician, commentator, author or talking head with whom they disagree. While the site is aimed at anyone seeking low cost innovative advertising, it is likely that non-profits, political action committees and political candidates will most quickly embrace the concept, as they have limited budgets and have very particular political views. By advertising on this space they can gain valuable exposure while identifying a political agenda for a very low cost.

For companies and individuals who choose not to mix business with politics, the site also offers a politically neutral area where advertising space can be purchased to cover up “Enemies of the State”, or public figures who have posed harm to humankind in general.

While similar sites already exist, Vice-President and Co-Founder James Hecht notes, “This site isn’t just about pixel advertising. We introduced a little competition into politics - a topic that people are very passionate about. We believe charities, organizations, political candidates, magazines, periodicals and companies can all benefit from this effective, cost efficient advertising opportunity.”

The site is expected to heat up even more as the election season approaches and political debates intensify, serving as the perfect forum for organizations and candidates to not only promote themselves, but particular issues and points of view. Mr. Hecht adds, “We encourage people to get creative with their purchased pixels and think beyond the traditional use of corporate logos, especially at election time”.

About TrueRivals LLC
TrueRivals, a Rhode Island based company, seeks to re-energize and redefine the burgeoning web based advertising industry. With a competitive based approach, TrueRivals LLC believes companies will be able to maximize their advertising dollars to reach more consumers at lower costs and for an extended period of time.

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