London, UK (PRWEB) March 2, 2006 -- blue pea POD, experts in utilising people and organizational dynamics for business growth, today announced a strategic relationship with egoboss, a leading European marketing consulting firm. blue pea POD and egoboss will collaborate on joint accounts to complement and extend each other’s localized experience and expertise for a broad range of international marketing and consulting activities.

blue pea POD and egoboss share a complementary approach to helping companies penetrate new and established markets by developing strategies and programs that reflect an in-depth understanding of local market dynamics, business, culture, and other nuances. Based in the UK, blue pea POD works closely with companies throughout Europe, the Far East and the US, seeking to build on their strengths and cultural capital. Using cutting edge approaches with their clients they enable them to harness the power of their brand, talents and culture for business growth.

egoboss combines an interactive online portal with in-person consulting services to provide software and IT companies throughout Europe, the US, and the Middle East with competitive analyses, growth strategies, and market positioning to support global business initiatives such as entering new geographic markets, mergers & acquisitions, venture capital funding, initial public offerings, and more. Together, blue pea POD and egoboss will enable companies with global marketing needs to gain the competitive edge they need in their target markets around the world.

“These days truly successful companies are taking the time to understand their deep identity and stand out from the crowds. They’re now drawing on their cultural capital to achieve financial growth and using their strengths to achieve results. With this expertise as our bedrock, blue pea POD has helped a growing number of international clients achieve the business growth and success they desire,” said Ruth Sanderson, Founder and President of blue pea POD. “We’re excited to collaborate with a partner like egoboss, who brings a shared vision and values to deliver a range of additional services to our clients.”

“Like egoboss, blue pea POD understands the critical need for businesses to optimize their global marketing strategies for local audiences in order to truly achieve local market penetration and success,” added Carl Griffith, Founder and President of egoboss. “The blue pea POD approach is an exciting one that is both innovative and proven. We look forward to providing our joint customers with access to an innovative range of capabilities, infused with a common approach to achieving real-world success.”

About blue pea POD
Experts in deep identity and harnessing the power of unique people and organizational dynamics, blue pea POD specializes in identifying the clients cultural, talent and brand strengths and focusing on these for business growth and success. The blue pea POD team has worked extensively with businesses in the UK, Netherlands, Asia and the United States. The company’s services include archetypal branding, organizational culture change, personal communication and growth leadership. For more information, visit www.bluepeapod.com.

About egoboss
egoboss is focused on “Automating Success” - delivering targeted consulting services and a unique online platform for competitive analysis and strategic planning. egoboss works with a broad range of customers in the worldwide IT and software industries, specializing in ISVs, VCs, and industry Analysts. For more information, visit www.egoboss.com.

Contact:
egoboss
Carl Griffith

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