The Art of the Start, by Guy Kawasaki

This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who founded, fixed, and funded startups.



The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

- Guy Kawasaki, Managing Director of Garage Technology Ventures

Praise

"Guy has done it again--evangelized something useful and meaningful. This time, it's a bottom-up business approach profound in its simplicity: Focus on what's real and forget the fluff. And, please, read the last chapter first."

- Pierre Omidyar, founder of eBay and co-founder of Omidyar Network

"A successful entrepreneur requires three things: a garage, an idea, and this book-Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's web site because it would make our jobs much easier."

- Michael Moritz, partner, Sequoia Capital

"This is a delightful, complete, and consummately practical entrepreneur's handbook-quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book."

- Clayton Christensen, author of The Innovator's Dilemma and The Innovator's Solution

(Quotes & comments referenced from http://artofthestart.com/books/index .  Please visit the same website for more information.)